Uncover the Secrets of the Fashion Industry: NYPL's NYFW Events
Get ready to dive into the fascinating world of fashion business at the New York Public Library's (NYPL) upcoming events during New York Fashion Week 2026! From Wednesday to Friday, the NYPL's Business Center is your go-to destination for an immersive exploration of the industry's inner workings.
These in-person and online events are tailored for aspiring entrepreneurs, startups, freelancers, designers, consultants, and fashion enthusiasts. Prepare to gain valuable insights into the strategic, research-driven, and practical aspects of building and growing fashion ventures.
On Wednesday, kick things off with 'Sustainable Fashion Industry and Market Research' from 4 to 5 p.m. online. Discover the art of researching sustainable fashion, industry trends, and consumer behavior. Explore market insights and learn how fashion designers are performing in the U.S. market. This session will also provide a consumer behavior report on sustainable shopping habits, offering a comprehensive understanding of the industry's sustainability focus.
Thursday brings an insightful discussion on 'The Importance of Intellectual Property Rights in the Fashion World' from noon to 1 p.m. online. Liz Jackson, acting director of the Northeast Regional Outreach Office of the U.S. Patent and Trademark Office, will guide you through trademarks, patents, and copyrights, revealing their significance in the fashion industry.
In the evening, attend 'Branding 101' from 6 to 7 p.m. in person. This introductory class will demystify branding, showing you how to define your company's mission, identify your target audience, and create a consistent brand voice. Learn how to leverage NYPL's business databases for market research, competitor analysis, and audience insights, helping you build a recognizable and trusted brand.
On Friday, 'The Luxury Fashion Consumer' event from 1 to 2 p.m. online will equip you with research tools and marketing insights for the luxury fashion sector. Explore consumer trends, using databases like Mintel, EMIS, Statista, and Business Insights: Essentials. Dive into a 2025 report on U.S. luxury consumers, gaining deep insights into their preferences and behaviors.
Finally, wrap up your NYFW experience with 'Introduction to Intellectual Property and Fashion' from 3 to 4 p.m. in person. This session will introduce you to protecting business assets and ideas, covering the four types of intellectual property. The NYPL's Thomas Yoseloff Business Center, a Patent and Trademark Resource Center, will provide an intro class on IP, ensuring you have the knowledge to safeguard your creative endeavors.
Don't forget to explore the WWD archives from 1910 to 2015, offering a rich historical perspective on the fashion industry. Join us for these exclusive events and unlock the secrets to success in the fashion business!
